Customer Insights & CRM Specialist

Desired Skills: Ms Office Suite,Data,Customer Experience,Reporting,Analysis,CRM,Salesforce

The Role

PE Global are recruiting for a Customer Insights & CRM Specialist for our client based in Newbridge, Kildare. This is a permanent role , with hybrid working options.

Job Responsibilities

• CRM Strategy Execution: Support the implementation of CRM strategy, driving customer engagement and retention.
• Data-Driven Marketing: Leverage audience insights to create targeted marketing campaigns that enhance fan experience and increase attendance.
• Segmentation & Targeting: Utilize customer segmentation techniques to personalize communications and maximize marketing effectiveness.
• Reporting & Analytics: Deliver key insights on customer behaviour, campaign performance, and race day engagement, RMS and social through CRM data analysis.
• CRM System Management: Ensure optimal use of CRM platform, supporting internal teams in effective data utilization.
• Customer Experience Enhancement: Collaborate closely with the marketing, racecourse, and data insights teams to ensure a seamless, data-driven, and personalized fan experience.
• Data Integrity & Compliance: Maintain high standards of data accuracy and ensure adherence to GDPR and data protection regulations

Education and Experience

• A business-related third-level qualification or relevant work experience.
• 2+ years of experience using an email campaign management tool (e.g., DotDigital, Mailchimp) and ideally experience with Microsoft Dynamics CRM 365 (preferred), Salesforce, or other CRM platforms.
• Proven experience in CRM, database marketing, or customer insights.
• Analytical mindset with expertise in data segmentation and campaign performance analysis.
• Experience in email marketing and survey tools, with a focus on automation and personalization.
• Excellent problem-solving skills and ability to translate data into actionable insights.
• Knowledge of the sports or entertainment industry is a plus.

Interested candidates should submit an updated CV.

Please click the link below to apply, or alternatively send an up-to-date CV aisling.oleary@peglobal.net

***Please note our client cannot assist with any visa sponsorship and candidates must have the correct visa to live and work in Ireland****