How To Prepare An Outstanding Objective Statement: CV Tips

A CV objective statement, also known as a professional profile, serves as a concise and targeted passage that outlines your career path. It is strategically positioned at the beginning of your document to captivate the employer’s interest. This brief introduction promptly communicates your professional identity, revealing your identity and purpose.

Crafting a skillfully written objective statement can differentiate your CV from others. However, it’s important to consider its content, length, and the key elements that contribute to creating an exceptional one.

Focus on a specific industry and position rather than trying to cover your entire career history.

Why an Objective Statement is important

The opening paragraph of your CV functions as your professional introduction. It serves as a brief snapshot that can either establish or jeopardise those critical initial impressions. This is your opportunity not only to showcase your abilities but also to express what you aspire to achieve and why you’re a suitable match for the position. It aids employers in comprehending your career objectives and how they align with their company’s goals.

Keep it concise and impactful, approximately three to five sentences, and tailor it for each individual application. An impeccably written and error-free summary underscores your meticulous attention to detail.

What to Include


Similar to the remainder of your CV, this segment demands careful consideration and strategic planning. Your objective is to convey to the employer or recruiter that you grasp the job prerequisites and embody their ideal candidate.

The guidance we share with our candidates involves:

  • A meticulous review of the job description,
  • Focus on key elements such as the job title.
  • Highlight essential skills (both technical and interpersonal), and non-negotiable requirements.

By gaining a clear understanding of their expectations, you can then craft a concise profile that showcases your relevant skills and expertise.

Career coaches will emphasise the importance of leading with your most impressive attributes in any well-crafted objective statement. For example, if you are currently pursuing further education, that could be the primary focus. Alternatively, if your work experience aligns with the role, begin with that. Your goal or aim is to capture the reader’s interest right from the start, encouraging them to delve deeper into your CV.

Setting the Tone


We’ve discussed previously the valuable role AI tools can play in various aspects of your job search and CV preparation. However, when it comes to your CV objective statement, AI may not be the best choice.

Relying on AI to compose your personal profile is not advisable. Your objective statement should reflect your unique voice. Imagine the perspective of a recruiter or hiring manager sifting through countless CVs. If your summary reads like everyone else’s, you’re likely to be overlooked. You want your personality to shine through.

This section should be a concise and dynamic representation of your professional identity, seamlessly blending your position, expertise, and ambitions. Setting the right tone starts by kicking it off with a compelling statement that defines your professional identity. Utilise powerful action words and phrases that showcase your skills and experiences, for example, describing yourself as a “dedicated and innovative marketing professional.”

Always review and revise the paragraph to ensure it resonates authentically and aligns with the specific role you’re applying for, incorporating relevant keywords from the job description. Focus on illustrating how you can contribute value rather than solely stating your job desires. A way to do this is by highlighting quantifiable achievements that would be of significance and resonate with your potential employer.

Things to Avoid


We’d always advise against using acronyms as sometimes they can carry different meanings for different people. Your emphasis should be on clarity and avoiding any potential confusion for the reader. Furthermore, avoid the excessive use of buzzwords in your summary without providing substantial context.

Another pitfall to avoid is verbosity. Sometimes less is more when it comes to an objective statement. Steer clear of attempting to encompass your entire career history. Instead, concentrate on a specific industry and position, which aligns with the role you’re applying for and refrain from adopting a one-size-fits-all approach that tries to encompass too many aspects.

Maintain a consistent tone across all your professional documents. Consistency is key to presenting an authentic and focused message. Ensure that your personal summary aligns with your cover letter and online presence.



We all love an example. So, here’s our recommended format for a marketing professional applying for a role:

“An enthusiastic and forward-thinking marketing expert with more than 5 years of versatile experience in the technology and finance industries, specialising in brand enhancement, SEO optimisation, and strategic planning. Achieved a 35% reduction in SEO costs and a remarkable 111% increase in website traffic.”

This objective statement quickly provides a snapshot of career experience, industry experience, professional skills and accomplishments that would be relevant to a potential employer.

And here’s another example for an experienced project manager:

“Seasoned Project Manager with over 8 years of experience, with a significant 6-year tenure in the financial services sector. Proficient in delivering operational excellence and crafting economic models that resulted in a cost reduction of €22 million within a single project.”

In summary, when it comes to developing an engaging objective statement, remember to:

  • Avoid using acronyms and excessive buzzwords in your CV summary to ensure clarity.
  • Focus on a specific industry and position rather than trying to cover your entire career history.
  • Maintain consistency in tone and messaging across all your professional documents.
  • Review and tailor it to the specific job role.

Don’t forget to let your personality and authenticity come through to the reader.

Finally, if you’re looking for assistance in finding your dream staff or dream job. PE Global are here to help, so please get in touch or email

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