In today’s climate, job seekers across the UK and Ireland are entering one of the most competitive markets in recent years. While industries such as healthcare, technology, and construction continue to experience talent shortages, the pool of applicants for many roles has grown significantly. This means that even highly qualified professionals need to do more than just submit a CV; they need to find ways to stand out.
But how can candidates make themselves more attractive to employers when competition is fierce? From strengthening soft skills to building a strong online presence, there are several strategies you can use to ensure your application doesn’t get lost in the pile.
A candidate’s digital footprint is now almost as important as their CV. Recruiters frequently review LinkedIn profiles and professional social media accounts before shortlisting candidates.
1. Prioritise Soft Skills Alongside Technical Expertise
While technical qualifications and industry-specific experience remain vital, employers in 2025 are placing a greater emphasis on soft skills. Communication, adaptability, emotional intelligence, and problem-solving are increasingly valued as businesses tackle new challenges like digital transformation and hybrid work.
For example, recent reports highlight that organisations are seeking professionals who can collaborate effectively across remote and in-person teams, think critically, and show resilience during uncertain times. Demonstrating these skills in your CV and interviews can make you more memorable than candidates who only focus on their technical background.
Tip: Use real-world examples of teamwork, leadership, or problem-solving in your application. For instance: “Led a cross-functional project across two regions, meeting deadlines ahead of schedule and improving team communication.”
2. Build and Maintain a Strong Online Presence
A candidate’s digital footprint is now almost as important as their CV. Recruiters frequently review LinkedIn profiles and professional social media accounts before shortlisting candidates. Having an updated LinkedIn profile, engaging with industry discussions, and publishing content that showcases your expertise can give you an edge.
- LinkedIn optimisation: Include a clear headline, a professional photo, and measurable achievements in your summary and experience sections.
- Thought leadership: Sharing articles, commenting on industry updates, and connecting with professionals in your sector shows initiative and builds credibility.
- Consistency: Employers want to see consistency across your CV and online profiles. Any gaps or conflicting information can raise questions.
3. Leverage Networking and Professional Communities
Networking has always been a powerful job search tool, but in a competitive market, it becomes even more essential. Studies suggest that up to 70% of job opportunities are never publicly advertised; they are filled through internal referrals or professional networks.
Candidates can expand their reach by:
- Attending industry events, webinars, or virtual meet-ups.
- Joining professional associations or LinkedIn groups in their field.
- Reaching out to former colleagues, mentors, or recruitment consultants.
At agencies like PE Global, candidates often gain access to exclusive opportunities that aren’t advertised widely. Building these relationships can open doors that traditional job boards cannot.
4. Demonstrate Adaptability and Continuous Learning
In a job market where industries are evolving rapidly, employers are drawn to candidates who can adapt. Showing a commitment to lifelong learning, whether through certifications, short courses, or self-directed study, signals that you’re forward-thinking and proactive.
For instance:
- In IT, certifications in cloud computing or cybersecurity are highly sought after.
- In healthcare, ongoing training in digital health records or patient care technologies can enhance employability.
- In construction and engineering, familiarity with sustainability practices and BIM technology can make you stand out.
Tip: Include a “Professional Development” section on your CV or LinkedIn profile to highlight your recent learning and certifications.
5. Tailor Every Application
One of the biggest mistakes candidates make is sending out a generic CV and cover letter. In today’s competitive market, customisation is key. Tailor your application to match the job description, emphasising the skills and achievements most relevant to the role.
Recruiters and applicant tracking systems (ATS) scan for keywords, so carefully aligning your application to the language used in the job posting can improve your chances of being shortlisted.
Tip: Instead of saying “experienced project manager”, match the job’s wording, e.g. “project manager with expertise in leading cross-border construction projects using BIM.”
6. Partner with a Recruitment Agency
Finally, working with a specialist recruitment agency like PE Global can be one of the most effective ways to stand out. Agencies often have direct access to hiring managers, insights into what employers are really looking for, and exclusive opportunities that never make it to public job boards.
Recruiters can help polish your CV, prepare you for interviews, and provide tailored advice on career progression. In a market where every advantage counts, having expert guidance can make the difference between securing a role or being overlooked.
Conclusion
Standing out in today’s competitive job market requires a multi-layered approach. It’s no longer enough to simply submit your CV; you need to showcase your soft skills, maintain a professional online presence, leverage networks, and demonstrate adaptability. Pairing these strategies with the support of a trusted recruitment partner like PE Global can help you not only get noticed but also land the role that truly fits your career ambitions.
