The Importance of Content Marketing

Why it is so important now more than ever

12th July 2022

Brand recognition, thought leadership, audience engagement and lead generation – the cornerstones of all marketing and business objectives. But how does Content Marketing make your business the go-to destination for potential customers?

Effective content that is entertaining, educational or inspirational will allow you to create and harvest long term relationships, the goal of which is to grow your company’s revenue.

Your company will get better traction on social media.

And is content marketing successful? Without a doubt it is the one area of marketing that has been proven to deliver resounding success. Constantly high quality and engaging content, that is of interest to your audience, impacts audience decision-making more than any other technique.

Through consistent content you will establish your company’s credibility, you will build trust with your customers and your reputation will be strengthened.

If your content is really good it can help position your business as a leading authority in your industry. Don’t be afraid to show off your expertise in your field, as well as providing answers that potential or existing customers are looking for.

The added bonus? Your company will get better traction on social media. Quality content will increase your number of social media followers which is trackable.

When you create content, you create knowledge which you are sharing with your audience…for free! Your customers will actually trust your advice and recommendations when they are getting it for free. And the more content they see, the more positive association they will have with your company.

Imagery also plays an important part, not just words! If and where possible original, rather than stock photos, are more effective.

CTAs play a vital part in your content as they will lead readers to exactly the page they are looking for on your website for more information.

Another bonus…and what really matters at the end of the day is SEO. Your Google rankings will increase and your ROI will increase

And it’s cost effective. Just in case I have not yet persuaded you of the importance of content marketing, then maybe the fact that it is the most cost effective of all the marketing strategies at your fingertips then I can sway you!

You can either go two routes when it comes to creating content. Outsource to a freelancer (prices normally start at €150 a blog and 2-4 blogs per month is acceptable). Or you can hire a full-time staff writer to create content for you on a regular basis.

Whichever route you go, in the long term, when compared to paid advertisements, video marketing, and traditional marketing, content wins the battle with finance every time.

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